Action items · pfaff

You are named in 13.5% of answers that mention any brand; singer manages 17.4%. Reach carries the largest weight, and an answer that never names you cannot be won on any other dimension.

These topics carry real search volume but almost none of your mentions. "Nähmaschinen-Trolleys und Koffer" (9/mo, 2 mentions); "Juki Nähmaschinen & Industriennähmaschinen" (12/mo, 3 mentions); "Nähmaschinen bei Amazon" (6/mo, 3 mentions).

The quality gate scores 1.0 when your own domain is among the sources behind an answer and 0.6 when it is not. Yours sits at 0.634, so roughly 168 of your mentions are written entirely from third-party material — other people describing your products, in their words.

Being named second is worth 63% of being named first. You are already in these answers — the work is displacing one brand, not entering the conversation.

You average rank 3.1 on gemini-3.8-flash but 2.5 on gpt-5.6-luna. The same brand, the same products — so the difference is which sources each engine reads, not what you sell.