Action items · kitchenaid

You are named in 18.0% of answers that mention any brand; kenwood manages 26.4%. Reach carries the largest weight, and an answer that never names you cannot be won on any other dimension.

These topics carry real search volume but almost none of your mentions. "Ankarsrum Küchenmaschinen" (33/mo, 2 mentions); "Kenwood Titanium Chef Baker Küchenmaschinen" (16/mo, 2 mentions); "Küchenmaschinen & KitchenAid Vergleich" (914/mo, 5 mentions).

The quality gate scores 1.0 when your own domain is among the sources behind an answer and 0.6 when it is not. Yours sits at 0.749, so roughly 88 of your mentions are written entirely from third-party material — other people describing your products, in their words.

Being named second is worth 63% of being named first. You are already in these answers — the work is displacing one brand, not entering the conversation.