Action items · braun

You are named in 9.7% of answers that mention any brand; smeg manages 15.5%. Reach carries the largest weight, and an answer that never names you cannot be won on any other dimension.

These topics carry real search volume but almost none of your mentions. "Gastroback Toasters" (248/mo, 1 mentions); "Toaster-Testsieger & Edelstahl" (580/mo, 2 mentions); "Toasterzubehör" (10/mo, 1 mentions).

The quality gate scores 1.0 when your own domain is among the sources behind an answer and 0.6 when it is not. Yours sits at 0.624, so roughly 36 of your mentions are written entirely from third-party material — other people describing your products, in their words.

You average rank 3.4 on gemini-3.8-flash but 2.3 on gpt-5.6-luna. The same brand, the same products — so the difference is which sources each engine reads, not what you sell.