Action items · napoleon

You are named in 3.6% of answers that mention any brand; weber manages 14.0%. Reach carries the largest weight, and an answer that never names you cannot be won on any other dimension.

These topics carry real search volume but almost none of your mentions. "Alex Grill & Gyros" (225/mo, 2 mentions); "Napoleon Prestige Grillserie" (59/mo, 2 mentions); "Gütersloh Grill & Döner Restaurants" (35/mo, 2 mentions).

The quality gate scores 1.0 when your own domain is among the sources behind an answer and 0.6 when it is not. Yours sits at 0.676, so roughly 92 of your mentions are written entirely from third-party material — other people describing your products, in their words.

Your average prominence is 0.557 against enders's 0.810. Position decays fast: third place is worth half of first, and almost nobody reads past the top few.

Being named second is worth 63% of being named first. You are already in these answers — the work is displacing one brand, not entering the conversation.

You average rank 3.0 on gemini-3.8-flash but 2.3 on gpt-5.6-luna. The same brand, the same products — so the difference is which sources each engine reads, not what you sell.