Action items · wmf

You are named in 15.6% of answers that mention any brand; tefal manages 23.2%. Reach carries the largest weight, and an answer that never names you cannot be won on any other dimension.

These topics carry real search volume but almost none of your mentions. "Kitchenaid Pfannen und Bratpfannen 28 cm" (123/mo, 1 mentions); "Pfannen für Pfannkuchen & Crepes" (90/mo, 1 mentions); "Pfannen mit abnehmbaren Griffen" (20/mo, 1 mentions).

The quality gate scores 1.0 when your own domain is among the sources behind an answer and 0.6 when it is not. Yours sits at 0.706, so roughly 98 of your mentions are written entirely from third-party material — other people describing your products, in their words.

Being named second is worth 63% of being named first. You are already in these answers — the work is displacing one brand, not entering the conversation.

Your average prominence is 0.615 against tefal's 0.695. Position decays fast: third place is worth half of first, and almost nobody reads past the top few.

You average rank 3.4 on gemini-3.8-flash but 2.5 on gpt-5.6-luna. The same brand, the same products — so the difference is which sources each engine reads, not what you sell.