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1,054 answers · Search surfaces, all engines · demand-weighted · v6.0.0-catalogue
Miele ranks 2 of 11 measured brands in this category. bosch leads on 42.8.
Measured across 1,054 AI answers about Elektroartikel > Haushaltselektronik > Elektro-Großgeräte > Waschmaschinen. This brand was named in 310 of them.
The category leader and the brands immediately around you
8 more brands were measured and rank below these. Advanced view lists all of them.
Of the three things the score measures, this is the largest gap to the leader
When you are mentioned, you are named at 0.62 on the attention scale. bosch sits at 0.84.
You are present but named late. Position matters because readers act on the first two or three brands in an answer and rarely on the seventh, so a late mention is worth a fraction of an early one.
Order in an AI answer tends to follow the order in the sources it read. Look at the topics where you already appear but late, and at how those source pages rank you — an editorial roundup that lists you fifth is what puts you fifth.
This single gap accounts for roughly 51% of the difference between you and the leader.
The two changes with the most effect on this score
Target the high-volume topics below where you are missing entirely. Presence comes from being covered by the sources these models read, not from your own site alone.
Your brand appears in only 14% of AI answers in this category. Reach is your weakest dimension, and it is the precondition for everything else — you cannot rank well in an answer that never mentions you.
See the answers that skip you →Compare topic by topic rather than in aggregate. The competitive view shows where bosch beats you head to head.
bosch scores 42.8 against your 35.6. Their advantage is concentrated in reach — they simply appear more often.
See your record against bosch →We read 1,054 AI answers about this category and recorded which brands each one named, and in what order. Nothing here is modelled from a sample of your traffic or estimated from rankings — it is a count of what the models actually said. Report produced October 5, 2026. Scoring version 6.0.0-catalogue.
Advanced view adds the full competitive table with confidence intervals, the head-to-head ratings, the per-engine and per-subcategory breakdowns, and every individual answer behind these numbers.