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1,090 answers · Search surfaces, all engines · demand-weighted · v5.3.0-brand-merge
Siemens ranks 4 of 10 measured brands in this category. bosch leads on 42.1.
Measured across 1,090 AI answers about Elektroartikel > Haushaltselektronik > Elektro-Großgeräte > Waschmaschinen. This brand was named in 399 of them.
The category leader and the brands immediately around you
6 more brands were measured and rank below these. Advanced view lists all of them.
Of the three things the score measures, this is the largest gap to the leader
Models cite your own pages as a source at 0.60. For bosch it is 0.78.
When a model names you without citing you, the description of your product comes from somebody else — a retailer, a reviewer, a competitor's comparison page. You are visible but you are not the one describing yourself.
Make your own product pages the easiest correct source to quote: specifications as text rather than images, clear model names, and the comparison a buyer actually asks for answered on your page rather than on a reviewer's.
The two changes with the most effect on this score
Target the high-volume topics below where you are missing entirely. Presence comes from being covered by the sources these models read, not from your own site alone.
Your brand appears in only 14% of AI answers in this category. Reach is your weakest dimension, and it is the precondition for everything else — you cannot rank well in an answer that never mentions you.
See the answers that skip you →Compare topic by topic rather than in aggregate. The competitive view shows where bosch beats you head to head.
bosch scores 42.1 against your 34.0. Their advantage is concentrated in reach — they simply appear more often.
See your record against bosch →We read 1,090 AI answers about this category and recorded which brands each one named, and in what order. Nothing here is modelled from a sample of your traffic or estimated from rankings — it is a count of what the models actually said. Report produced September 23, 2026. Scoring version 5.3.0-brand-merge.
Advanced view adds the full competitive table with confidence intervals, the head-to-head ratings, the per-engine and per-subcategory breakdowns, and every individual answer behind these numbers.