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147 answers · Search surfaces, all engines · demand-weighted · v6.0.0-catalogue
Dyson is the most visible of the 5 brands measured in this category.
Measured across 147 AI answers about Elektroartikel > Haushaltselektronik > Pflege- & Wellnessgeräte > Haartrockner. This brand was named in 64 of them.
The category leader and the brands immediately around you
3 more brands were measured and rank below these. Advanced view lists all of them.
Of the three things the score measures, this is the largest gap to the leader
Nothing is holding this brand back in this category.
It leads on the combined score. The action list below is about widening the lead rather than closing a gap.
The two changes with the most effect on this score
Target the high-volume topics below where you are missing entirely. Presence comes from being covered by the sources these models read, not from your own site alone.
Your brand appears in only 51% of AI answers in this category. Reach is your weakest dimension, and it is the precondition for everything else — you cannot rank well in an answer that never mentions you.
See the answers that skip you →These are the cheapest wins — you are not losing a ranking battle, you are absent from the conversation. Work down the list by volume.
There are topics with real search volume where competitors show up and you do not at all. The largest is "Joyn und Eurosport Streaming" at 985 monthly searches, where philips appears 2 times.
See "Joyn und Eurosport Streaming" answers without you →We read 147 AI answers about this category and recorded which brands each one named, and in what order. Nothing here is modelled from a sample of your traffic or estimated from rankings — it is a count of what the models actually said. Report produced October 5, 2026. Scoring version 6.0.0-catalogue.
Advanced view adds the full competitive table with confidence intervals, the head-to-head ratings, the per-engine and per-subcategory breakdowns, and every individual answer behind these numbers.