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506 answers · Search surfaces, all engines · demand-weighted · v5.3.0-brand-merge
Delonghi ranks 2 of 9 measured brands in this category. nespresso leads on 56.5.
Measured across 506 AI answers about Essen & Trinken > Kaffee & Espresso. This brand was named in 105 of them.
The category leader and the brands immediately around you
6 more brands were measured and rank below these. Advanced view lists all of them.
Of the three things the score measures, this is the largest gap to the leader
You appear in 10.4% of relevant AI answers. nespresso appears in 28.6%.
This is presence, not position — how often the models mention you at all when someone asks about this category. It is the single biggest driver of the score, and being absent cannot be compensated for by ranking well when you do appear.
Models repeat what the sources they read already say. Presence comes from being covered in the roundups, comparisons and retailer pages these models draw on — not from your own site alone. Start with the highest-demand topics where you are missing entirely.
This single gap accounts for roughly 63% of the difference between you and the leader.
The two changes with the most effect on this score
Target the high-volume topics below where you are missing entirely. Presence comes from being covered by the sources these models read, not from your own site alone.
Your brand appears in only 10% of AI answers in this category. Reach is your weakest dimension, and it is the precondition for everything else — you cannot rank well in an answer that never mentions you.
See the answers that skip you →Compare topic by topic rather than in aggregate. The competitive view shows where nespresso beats you head to head.
nespresso scores 56.5 against your 29.8. Their advantage is concentrated in reach — they simply appear more often.
See your record against nespresso →We read 506 AI answers about this category and recorded which brands each one named, and in what order. Nothing here is modelled from a sample of your traffic or estimated from rankings — it is a count of what the models actually said. Report produced September 23, 2026. Scoring version 5.3.0-brand-merge.
Advanced view adds the full competitive table with confidence intervals, the head-to-head ratings, the per-engine and per-subcategory breakdowns, and every individual answer behind these numbers.